Snapchat: Using Its Data to Help Brands

What’s Going On? Everyone knows about the growing rivalry between Facebook Inc. and Snapchat. Facebook has been copying Snapchat’s features, most recently with Instagram Stories and now Snapchat is taking a page out of Facebook’s business playbook: Snapchat is rolling out its own version of online-to-offline measurement and adding more ways for marketers to send people from Snapchat to their stores. They’re helping brands out by giving them data on how many visitors its ads send to brick-and-mortar locations which could potentially help them generate new ways to drive foot traffic. How it Works Some of the first brands to … Continue reading Snapchat: Using Its Data to Help Brands

Rolling in Money with Inbound Sales

“My name is ___ and I am certified in HubSpot Sales Software. Hire me.” If you attended our HubSpot Sales Software Workshop earlier this semester, you may be tempted to introduce yourself to recruiters this way. Being certified sure makes you hot stuff, but if you say that, you’re ignoring the core of the inbound sales process that we discussed at the workshop. Remember, you need to know your customer (the recruiter) and tailor your message according to their needs in order to close the sale (get the job). If you’ve got some spare time this summer in between your … Continue reading Rolling in Money with Inbound Sales

Facebook Live: A Blessing or a Curse?

On April 6, 2016, something magical happened. Facebook announced they were debuting Facebook Live, which is video – shot in real time. As you tune in, the live feed is literally taking place. Wow, right? Well, it can be. But, as most things do, there are still three sides to it: the good, the bad, and the ugly. The Good Since it’s launch, Facebook Live has been surpassing all expectations. For marketers, it’s a gold mine. To connect with consumers in real time, and to be able to see who is tuning in? SCORE. Benefit Cosmetics used the platform to … Continue reading Facebook Live: A Blessing or a Curse?

How the NSA uses Social Networking Analytics to Track Down Suspects

After information leaked from insider Edward Snowden that the government is tracing our phone calls, text messages, emails and other forms of communication, privacy concerns have become a major issue among the American public. This process of collection accumulates a HUGE amount of data that can be searched and analyzed. While many people may feel uneasy that this process is being conducted every second of the day, research shows that this may be for the greater good. Intelligence analysts are using similar techniques to social networking analysis to track down networks of terrorists using data mining. A widely praised paper … Continue reading How the NSA uses Social Networking Analytics to Track Down Suspects