Consulting Workshop with Credera

Credera presents a consulting workshop for AMA.

Credera is a consulting firm focused on helping others with their people-first mindset that strives to facilitate “small moments that create big impact.” Because it is a boutique (small-sized and specialized) but global consulting company, Credera holds a very unique position that allows for the company to create strong relationships with their clients that are evident in the business results and growth of the business that they work with. Extending outside the United States, the company has offices located in Great Britain, India, Singapore, and Sydney.  AMA recently had the opportunity to listen to their first-hand experience in-person.

Credera

Credera specializes in project management and consulting through strategy, innovation, data, and technology. The company works across many industries ranging from consumer goods and services to healthcare and transportation.

Core Values

Culture within Credera is a very important aspect in regards to both maintaining an inclusive company culture and establishing a perceptive client culture. Credera consultants work with a client-first mentality that helps their customers succeed and in turn helps their own company succeed. Other highly-valued attributes that supplement Credera’s people-first outlook within the consultancy include:

  • Humility
  • Excellence
  • Integrity
  • Tenacity

Interview Process

When you are interviewing for consulting companies like Credera, you can expect and should prepare for these types of interviews:

  • Situational
  • Assessment
  • Case study
  • Group
  • Behavioral
  • Traditional

Preparation

Before your interview, you should always do research on the company you are interviewing for. You can research the company website, blogs, videos, Glassdoor reviews, and client reviews. Understanding what the company does is a basic foundation for the interview and can eliminate awkward situations and make you seem like you are genuinely interested and invested in the opportunity. Instead of asking a simple Google-able question, original and thoughtful questions that are beyond what you see on the website can lead to meaningful conversation and leave a good impression on the interviewer. Specific and personable questions can help you understand the company better and make a lasting and enjoyable experience for both the interviewer and you as the interviewee.

Know your audience. Think about who is interviewing you or who you are presenting to, whether it is for a venture capital firm, a consulting firm, or a financial firm, you should speak in a way that is beneficial for the interviewer to understand you better. Gear your pitch, your stories, and your presentation toward the position and company you are applying for.

Prepare an elevator pitch for yourself. How would you summarize your current position (as a student or employee) and your key experiences that you think the company would like to hear about? Think about how you would answer when asked, “Tell me about yourself.” This simple question can be a great opportunity to show your interviewer your preparedness and how your skills align with what the company needs. Your pitch should be brief and relevant and touch on points that the employer can later ask you to elaborate on.

“Practice makes perfect” is the traditional tagline that you always hear, and in the case of interviewing it really rings true. Put yourself in the position of the interviewer and draft questions you think you would be asked and then verbally rehearse your delivery. Review your resume and practice what you would say to elaborate on each point in your different leadership and work experiences. Walk through the challenges you overcame and the solutions you came up with. Quantifiable results are a great way to highlight the outcome of your experiences. Think past the black-and-white mindset of interviews and go in with the mentality that you are having a conversation with the employer. Have a story for each of your important and relevant experiences that can showcase your skill and display your interests.

Post-Interview

After the interview, you should always thank your interviewer. This can be done through email in a formal and polite manner to let them know you are appreciative of their time and the opportunity to talk to the employer. This small but thoughtful gesture is a good way to wrap up your interview.

Credera Application Process

Here is what you can expect when applying to Credera:

  • Application
  • First interview – general questions about your experience with a Credera employee
  • Take-home case
  • Two follow-up interviews – behavioral and assessment-focused to review the take-home
  • Offer decision

Case Study

Credera presented en example case study for AMA members to discuss about.

Factors to consider:

  • Demographics
  • Competitors
  • Target market
  • Fixed and variable costs
  • Pricing
  • Market share

While Credera provided a “solution” for the case study, it is Credera-use only, meaning we unfortunately cannot share it. However, the groups that participated and shared their thoughts provided many insightful points that are important to consider in any marketing case or interview. In response to the students’ ideas, several key points were brought up to highlight good practices for approaching cases like these.

Key Points

  • A lot of case studies require you to make educated assumptions.
  • Companies might present you a case and then throw a curveball at you at the last minute. Know how to think on your feet, adapt and respond to it.
  • It is okay to not always go with the project at hand if the situation is not feasible.

SWOT Analysis

SWOT stands for strengths, weaknesses, opportunities, and threats. How can we capitalize on these things to make a business stand out and maintain their place in a market with other competing businesses? Going back to the case study, it is important to consider other ice cream shops and other frozen yogurt shops and see where a new market might exist for people willing to try something new or different than what is already being provided. Jorge’s ice cream shop can use student discounts or implement diverse, non-traditional flavors to attract the college student population.

Five Cs

The five Cs are company, customers, competitors, collaborators, and climate. This is another situational analysis that provides insight into understanding the customers’ point of view and the environment you want to start your business in. It is beneficial to use before starting a business and helpful to use as a “check-up” for your current business. Market Business News also provides a more in-depth explanation.

Porter’s Five Forces

The five forces are:

  1. Competitive rivalry
  2. Bargaining power of suppliers
  3. Bargaining power of customers
  4. Threat of new entrants
  5. Threat of substitute products or services

Studying Porter’s Five Forces provides extensive insight into a business current state, especially in changing business environments. When facing a sudden change, like the curveball given in the case study, managers need to understand the profit potential in an industry. Harvard Business Review explains the process and importance of evaluating the five forces.

Apply to Credera

For students interested in Credera, you can visit https://www.credera.com/careers/students to find out about their open positions.

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