Humans of AMA – Alicia Lim

What got you interested in marketing?

I was really interested in creating promotions for a school event in high school which is what made me look into marketing.


What is the title of your autobiography? What would the title be if someone else was writing a biography about you?

Mishaps and milestones or The Art of Being Basic.


Best piece of advice someone has ever given you.

If you stop and look around you’ll realize no one else knows what they’re doing either. You don’t have to have everything figured out all the time.


You know how digital advertisements target people based on interests or lifestyle? Have you been served an ad before that crossed the line or came off as creepy?

I think it’s pretty clever but maybe I’m just nerdy and shameless.


What is your favorite product in the whole wide world? Now imagine you are planning a commercial for that product. Which celebrity do you hire to be in the ad?  

Lush bath bombs and Harry Styles because who wouldn’t want to see Harry Styles taking a bath?


How do you de-stress?

I like to tan, lay out by the pool, and getting massages.


What song do you want to play whenever you walk into a room?

Kiwi by Harry Styles!


What is your favorite college memory?

Riding a moped for my first time.

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