Humans of AMA – Hannah Hale

Roger: What was the highlight of your day today?

Hannah: We went over a test in International Business. Everyone did really bad, but we get at least a 10 point curve. I was really stressed because I knew I did bad, but so did everyone else. So, that’s the sad highlight of my day.

Rog: Are you not a fan of the IB class?

Hannah: I’m not a fan of the busy work, but I think the concepts are interesting and they pair well with what I’m talking about in the middle International Relations class.

Rog: What’s been your favorite class in all of college?

Hannah: My absolute favorite class has been Planetary Geology class with Dr. John Laseter. I loved it so much. I tried to become a geology major. I didn’t switch from business to geology but I tried to double major. They won’t let you double. The Jackson School is really strict but I love that class. It was so interesting. I wrote my final paper on the possibility of there being water on Europa, one of Jupiter’s moons. So interesting.

Rog: Do you see any parallels between geology and marketing or is it a totally out-there thing that you’re interested in?

Hannah: It’s totally out there. That’s why I like being a double major because I could just do something totally crazy. If I was just an IRG student, I don’t know what I would do with my life. All of my classes have been things about Korean culture and Dutch culture. I’ve taken such varied classes, which I enjoy because it gets you out UTC, gets you out of McCombs and PCL.

Rog: What got you into marketing?

Hannah: I switched to marketing from supply chain, but it was kind of fighting my instincts. Both of my parents have MBAs and majored in marketing and my aunt majored in marketing. So I was like, “no, I’m not going to do marketing. I don’t want to follow my family.”’ For supply chain, I was more interested in the logistics and management part of it. But, I took the intro to marketing class with Peterson and I loved and adored it. I was just so interested in that. I consider marketing as applied psychology. I loved it and don’t anticipate switching anytime soon.

Rog: What is the most memorable commercial you’ve ever seen or best piece of advertising?

Hannah: The most memorable commercial I’ve ever seen, which made me want this car, was the Kia Soul hamster commercial. The Kia hamsters are my jam. I didn’t get the car though. My family is very Hyundai.

Rog: Which brand do you relate to the most?

Hannah: It might be flattering to say that it aligns with my personality but I really enjoy the Moon Pie twitter page. I don’t think I’ve had a Moon Pie in my life, but that twitter page is my icon. They’re just like, “hey, can you guys buy some Moon Pies? Thanks.”

Rog: Who’s your favorite brand mascot?

Hannah: I like Captain Crunch because he has a full name and a story. He was just a captain in the Navy and the young Crunch turned into Captain. Plus, I like the cereal.

Rog: What’s your dream job in 10 years, and what’s your dream job at the end of the year?

Hannah: I hope in 10 years my job is naming things. I want to name nail polish. I want to name streets. I just want to name stuff. But, I don’t think that’s a real job. I just want to be happy in 10 years. I want a good work/life balance and being able to compartmentalize those two things. We’ll see. I don’t really have a dream company, although I would love to work for Disney. I’m excited for Incredibles 2.

By the end of the year, I hope to have an internship locked down. That would be good, but I’m studying abroad. It’s a lot to ask a company to hire me but during this time frame. But, I really hope to have an internship. I really enjoy my brand management class right now, so probably do something brand management product side, targeting marketing, or customer segmentation. More the people side of stuff rather than the creative or data side.  

Rog: What do you want to be doing at the age of 60?

Hannah: I want to be retired. I want to be running a book club. I want to be walking 10 golden retrievers. I want to make pottery. I want to make my grandkids listen to stories. I’ll write a book, a really crappy autobiography of my life thus far. No one will read it but I’ll self-publish it and send it to all of my family for Christmas. I’d have to live a little before I could name it. I don’t know what I would call it right now, maybe “Listen Bitches, I’m 21.”

Rog: What is the best piece of advice you’ve ever received and from whom?

Hannah: I would definitely say that my mom is a big role model. She paid for her entire college and her master’s degree. She was very successful in the corporate world. She didn’t specifically say this but it was understood: “If you’re going to do something, do it well.” She always expected a lot out of me because she knew I could do a lot. I rose to that level where I don’t care what anyone else is doing, this is not the best that you can do. When you’re a little kid you always were like, “mom!” But, now, I really appreciate that she expected a lot of me because if she didn’t, I wouldn’t do anything. So, I think that if you’re on the field, play to win. You’re already, might as well.

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