Marketing Career Opportunities

Pursuing a career in marketing can be stressful sometimes because there are so many paths that one can take… but have no fear! Here are the top five marketing careers that you should look into!

Marketing Career Opportunities

  1. Market research
  2. Brand management
  3. Advertising
  4. Promotions
  5. Public relations

Market Research

  • Research for the intended target whether it’s for a company or individual
  • Involves understanding the consumers’ needs, purchasing habits, and perspective overall
  • Conducted by using:
    • Surveys
    • Focus groups
    • Reviewing studies

Positions Available:

  • Market research director
  • Market research manager
  • Market research supervisor
  • Market analyst

Brand Management

  • Assume responsibility for the brand
  • Focused on the big picture
  • Responsible for guiding the market research team and setting the agenda

Positions Available:

  • Brand Manager
  • Product Manager
  • Product Development Manager


  • Manage the executions of the ads (fits schedule and budget)
  • Conduct research on the target audience

Positions Available:

  • Advertising managers
  • Advertising sales director
  • Account executives
  • Media director


  • Create programs that integrate sales and advertising
    • Special discounts
    • Samples
    • Gifts with purchase

Positions Available:

  • Promotions director
  • Promotions assistants
  • Public relations

Public Relations

  • Manage communication with the media, consumers, investors, etc.
  • Considered “spokespeople of the company”
  • Portray company in a positive light

Positions Available:

  • Public relations coordinator
  • Account executive
  • Media relations
  • PR consultant

I hope this blog post helped boost your confidence in hunting for that perfect marketing job! GOOD LUCK!!!! *cough cough Ron Swanson means well



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