If you love traveling, learning about new cultures and how to adapt to them, and want to learn about different markets all over the world, global marketing could be a great field to get into. Imagine having a brand that’s known all over the world, how amazing would that be? It takes a lot of work; you have to know when to take advantage of international opportunities and when the right time is, as well as use effective global strategies and be mindful of other competitors abroad. A good step to get into this career would be working in a multinational firm which accounts for 1% of firms in the U.S. You’ll be able to learn how different it is marketing your product or service here in the US versus in another country, and you’ll learn what’s socially acceptable in other cultures.
Article by Farrah A.