Data analytics and market research is a huge trend right now for marketers. Companies are taking large amounts of data about their consumers in order to better reach out to their target markets. Firms collect primary and secondary data through survey research, focus groups, and observational research in order to determine whether to develop and keep new products. Data even comes from just you clicking on a retail company’s website and looking at a pair of shoes, and later you seeing that exact same pair of shoes as an ad on your Facebook page. Companies collect huge amounts of data about their consumers and organize it into a way so that they can use it to better leverage their products to the right customers. There’s a high demand for people interested in marketing research and data analytics, and is expected to continuously grow.
Article by Farrah A.